EDUCATION
University of Texas at Austin May 2025
B.S.A in Advertising
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CERTIFICATIONS
Design for Augmented & Virtual Reality - IDF
Accessibility Design – IDF
User Research Methods & Best Practices - IxDF
UX Design - Google
Creativity & AI - Parsons
AI Project Management - Duke
Improve Your User Experience Research Skills - LinkedIn
Adobe Creative Suite 2023 - LinkedIn
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ACHIEVEMENTS
Meta Horizon Worlds Build Fest - Feb 2024
2nd Place Winner (EduVRse)
○ Developed a social VR application that breaks traditional education methods by increasing career Confidence.
Niantic 8th Wall Build Fest - April 2023
1st Place Winner (RecyclAR)
○ Developed an AR application that teaches elementary school kids proper recycling methods. https://devpost.com/software/recyclar-7dy0ik
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EXTRACURRICULAR
Graphics & Philanthropy Chair | Omega Phi Gamma
April 2023 - Present
○ Design and create graphics for all chapter events, including flyers, social media posts, and events.
○ Coordinated with local organizations and community partners to secure sponsorships for philanthropy events.
Creative Director | D.I.V.E
March 2023 - Present
○ Created 2023 BuildFest Logo, Eventbrite, flyers & slides that went up throughout the UT Austin Campus & worked closely with outreach to drive D.I.V.E Buildfest Participation up by 400%.
○ Spearheaded Social Media & Visual Information Architecture for All DIVE Assets.
SKILLS
UXD: Figma | Prototyping | HCAI | Web Design | Adobe XD | Wireframing
UXR: Qualitative Research | User Interviews | User Testing
Art Direction: Adobe Creative Suite | Touch Designer | Campaign Mgmt.
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WORK HISTORY
Undergraduate Research Assistant | Texas Immersive August 2023 - Present
○ Conducted a Mixed-Methods research study to understand the efficacy of AR experiences on college recruiting.
○ Conducting a Mixed-Methods study on gen AI’s role in teaching, focusing on ethical considerations, and access.
Market Research & UX Intern | EBSCO August 2023 - December 2023
○ Led a qualitative research study on the implementation of a new Digital Asset Management System, presenting recommendations for platform alterations based on feedback from end users.
○ Validated and matched institutional data utilizing NetSuite CRM system.
○ Conducted market research to identify and target a new customer base and presented findings to key stakeholders.
Digital Media Marketing & Experiences Intern | Urban Hydration August 2020 - May 2023
○ Successfully led the design team for an exclusive partnership with Sony’s movie “I Wanna Dance with Somebody”.
○ Grew TikTok account to over 12,500 followers and 40,000 likes with innovative monthly campaign strategies.
○ Scouted 1K+ influencers organically, delivering 150% creators and confirming over 25% of influencer partnerships.
○ Led campaigns for various events, resulting in increased brand visibility and engagement.
UX Intern | The Vortex Sep 2021 - Dec 2021
○ Redesigned all web assets & product photography allowing for easier accessibility and an increase of visits by 43% as of 2021.
○ Used Facebook Business Suite to better tailor to customers, increasing post integration & Generated content to bring followers up by 15%.